Duxbury Digital

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Duxbury Digital I help the teachers of Instagram & teacher-run biz with systems, strategies, and processes.

In 6 weeks you could be right where you are nowOR you could have launched your newest product/course/membership after im...
04/01/2024

In 6 weeks you could be right where you are now
OR you could have launched your newest product/course/membership after implementing these steps.

Which would you prefer?

If you’re thinking “wow, OKAY” but “How on earth will I do that?!”

Steal my 6 weeks to launch game-plan .

Remember, the journey launching anything is unique for everyone. Adapt these surefire steps to your specific strengths and health, biz/niche demands. 

As always: keep learning, stay adaptable, and watch your online course or product take off.

If you found this helpful, I’d love if you’d share it!

What are you taking with you into 2024? What are you leaving behind? Swipe to see mine and drop one of yours below 👇🏻   ...
31/12/2023

What are you taking with you into 2024?

What are you leaving behind? Swipe to see mine and drop one of yours below 👇🏻

Goodbye 👋 2023 and hello 2024 💃Hi, I’m Melanie your friendly online business manager. I’ve revamped my services a smidge...
28/11/2023

Goodbye 👋 2023 and hello 2024 💃

Hi, I’m Melanie your friendly online business manager. I’ve revamped my services a smidgen so lets take a look!

I’m here to help you with all things launching and business organization and growth!

Swipe ➡️ to see specifics, but heres a summary:

🚀 Launching - (free) course checklists & market research help, the launch library, Create a Workshop that Converts group programs and 1:1 launch services!

📊 SOP Checklist, KPI trackers, Strategy sessions and quarterly planning parties!

Head to the link in my bio to snag any of my resources and check out my services further!

My DMs are always open if you’re not sure what works best for your business!

5 days & 5 deals goes live on Nov 20th! There will be a different deal each day for 24 hours! Grab it before they expire...
19/11/2023

5 days & 5 deals goes live on Nov 20th!

There will be a different deal each day for 24 hours! Grab it before they expire!

Here’s a peek:
🤩 Monday - the Launch Library
🤩 Tuesday- $100 off a Strategy Session
🤩 Wednesday - Power Hour Planning Live Workshop Tickets available
🤩 Thursday - Small Business KPIs
🤩 Friday - All NEW Hiring Templates & Mini Course

Comment DEAL and I’ll send you the link!

Market research. It’s a dirty word (words 😂) isn’t it.Make yours a little bit less overwhelming when you know exactly wh...
11/11/2023

Market research. It’s a dirty word (words 😂) isn’t it.

Make yours a little bit less overwhelming when you know exactly what to ask to get the answers you need so that you can improve your messaging.

Ask people who haven’t yet purchased from you questions surrounding what their biggest struggles are, what they need the most help with and what they’ve tried in the past.

Don’t forget the most important part if market research - asking people who have already purchased from you WHY they ultimately decided to buy.

The link to my free market research guide is in my bio, just click “resources” or comment RESEARCH and I’ll send you the link!

Haunted House - launch edition. ​​​​​​​​​​​​​​​​​​What would you add?            ​​​​​​​​
27/10/2023

Haunted House - launch edition. ​​​​​​​​​​​​​​​​​​What would you add?

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Let's compare, shall we?​​​​​​​​ ​​​​​​​​The words "webinar" and "workshop" are sometimes used interchangeably in the on...
23/03/2023

Let's compare, shall we?​​​​​​​​
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The words "webinar" and "workshop" are sometimes used interchangeably in the online space. ​​​​​​​​
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To be clear, workshops can be paid, or free. BUT ... if you're giving someone all the knowledge from point A to Z on a specific topic ... call me outrageous, but I think you should charge for it! ​​​​​​​​
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That is the major difference between webinars and workshops. Workshops are designed to give your attendees all the know-how to get from point A to Z on a specific topic that you're covering. They'll walk away with the knowledge to do something very specific that they want to learn. ​​​​​​​​
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Workshops can lead to larger offers or be standalone $$$ makers. But, the most important thing is that the attendees will have a product or complete knowledge of how to do whatever it is they want to learn or accomplish. ​​​​​​​​
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There is NO wrong answer for which of these to use in your business. ​​​​​​​​
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Both provide value. ​​​​​​​​
Both provide trust and rapport with your audience. ​​​​​​​​
Both can get you in front of new audiences, too! ​​​​​​​​
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I'd love to know, have you ever gone live before? ​​​​​​​​
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Honestly-- I see this mistake time and time again....are you guilty? ​​​​​​​​​​​​​​​​The mistake that I see is making .....
13/02/2023

Honestly-- I see this mistake time and time again....are you guilty? ​​​​​​​​
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The mistake that I see is making ... your course or offer about YOU. ​​​​​​​​
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And ... it's not. It's about your students, clients, and audience. ​​​​​​​​
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And I KNOW you KNOW that ... but is that translating into your marketing? ​​​​​​​​
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This is where market research comes into play and can often be your most helpful aspect of building an online course or offer. ​​​​​​​​
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Do you struggle with market research for your offer or course? Let me know in the comments! ​​​​​​​​
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Are you at the bursting point? ​​​​​​​​​​​​​​​​​​​​​​​​You are now working 24/7 trying to get everything done, there is ...
03/02/2023

Are you at the bursting point? ​​​​​​​​
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You are now working 24/7 trying to get everything done, there is no light at the end of the tunnel and you have no idea how you got yourself into this mess.​​​​​​​​
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You started your business to do what you love, but your day is now full of work that you loathe and you rarely have time for the fun stuff anymore.​​​​​​​​
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You fly by the seat of your pants in your business, not sure what you are going to offer next and suffering from the roller coaster ride of last-minute promotions.​​​​​​​​
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Even though you want to grow you can’t possibly take on one more project – if you try to cram one more thing in you might just burst!​​​​​​​​
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There are THREE keys to get you passed the bursting point in your business. ​​​​​​​​
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1) Planning​​​​​​​​
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2) People​​​​​​​​
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3) Processes ​​​​​​​​
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Leave me a 💥 if you're at the bursting point in your business! ​​​​​​​​
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Don't get it twisted...you don't NEED a plan to be successful....but here's what happens when you do 😜​​​​​​​​​​​​​​​​​​...
30/01/2023

Don't get it twisted...you don't NEED a plan to be successful....but here's what happens when you do 😜​​​​​​​​
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You stop wasting time wondering what you're going to do next. ​​​​​​​​
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You feel more confident in yourself and your business. ​​​​​​​​
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You know exactly what you need to be working on each day in your business. ​​​​​​​​
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Do you think those 5 and 6 figure launches come from winging it? (spoiler...they don't) ​​​​​​​​
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Head to the link in my bio....time to become business besties and create that course and business you have envisioned. Start by downloading my free course checklist! ​​​​​​​​
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When I say you are my business bestie when we work together.....I wasn't kidding. No matter how I'm working with you in ...
27/01/2023

When I say you are my business bestie when we work together.....I wasn't kidding. No matter how I'm working with you in your business - we're guaranteed to have a few laughs along the way. ​​​​​​​​
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We start with a SWOT analysis of your business (strengths, weaknesses, opportunities, and threats) and then dive into the most pressing issues you want to tackle. ​​​​​​​​
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I have options for everyone! Head to the link in the bio and find what YOU need-- I am here waiting to transform your business! ​​​​​​​​
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25/01/2023

It's a question I get asked time and time again - "How can I afford the help I need?" ​​​​​​​​
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It almost always will feel like a stretch when you are hiring - whether it’s your first VA or an OBM to run your business.​​​​​​​​
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You can look at hiring one of two ways:​​​​​​​​
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As an expense OR​​​​​​​​
As an investment​​​​​​​​
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When you look at hiring as an expense all you can see is how much they are costing you. All you can see is the amount of money that is now going out the door each month, and every time you delegate or bring a new person on board it feels like you are ‘losing’ money.​​​​​​​​
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This is the wrong way to look at hiring. ​​​​​​​​
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Instead, we want to look at hiring as an investment. Look at it through the lens of ‘how does this team member bring more money into the business’? ​​​​​​​​
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Because every single person on your team should be allowing the business to make more money.​​​​​​​​
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How do you look at hiring? Let me know in the comments!

You have goals of launching 4...5... 6-figure course launches...but do you have a plan? 😜 ​​​​​​​​​​​​​​​​​​​​​​​​My fri...
21/01/2023

You have goals of launching 4...5... 6-figure course launches...but do you have a plan? 😜 ​​​​​​​​
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My friend (okay I wish he was my friend) Benjamin Franklin said it best. Can you wing a launch? You sure can! You can do ANYTHING you put your mind to. But I'll tell you what, if you don't plan ahead (a least a littttleeeeeee) you are not setting yourself up for success. ​​​​​​​​
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You can keep launching courses the way you have been ... in a rush ... managing it all yourself OR you can bring on an expert with the tools to take that piece of your business off of your plate. ​​​​​​​​
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Let's get you a plan that sets you up for your biggest launch yet. DM me "ROADMAP"-- time to get you those 4 and 5 figure results like my other clients have had!​​​​​​​​
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Here's a quick tip for transitioning back to work in the new year. ​​​​​​​​​​​​​​​​​​​​​​​​Do a time audit! Write down w...
28/12/2022

Here's a quick tip for transitioning back to work in the new year. ​​​​​​​​
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Do a time audit! Write down what you're doing allllllll day in 30 minute increments. ​​​​​​​​
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Track when you go to sleep and wake up. ​​​​​​​​
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Set yourself a reminder in your phone for every 30 minutes to an hour to write down exactly what you were doing during that time. ​​​​​​​​
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You'll start to see where your time is going, where you can possibly delegate and ... how much time you might spend where you're not exactly sure what you're doing!​​​​​​​​
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Have you ever done a time audit before? Let me know in the comments!​​​​​​​​
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Earlier this month I had the pleasure of speaking to my friend and mentor  !! Check out her podcast, Freelancer to CEO!W...
26/12/2022

Earlier this month I had the pleasure of speaking to my friend and mentor !! Check out her podcast, Freelancer to CEO!

We talked about all things entrepreneurship, starting your own business, my experience in her mastermind and my favorite topic - launching!

https://bit.ly/Duxpodcast

Drop a 🎙️ when you’ve had a chance to listen!

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As we head into this holiday weekend, I hope you’re able to totally unplug and enjoy the time with your friends and fami...
23/12/2022

As we head into this holiday weekend, I hope you’re able to totally unplug and enjoy the time with your friends and family.

Swipe to see the last 2 years’ cards!

🧠 from

Merry everything & happy always!!
🎄🎅🏼🤶🏻 🕎 ☃️❄️

A little reminder: it's okay to take a break. This is as much of a reminder for me as it is for you! The holidays are a ...
20/12/2022

A little reminder: it's okay to take a break.

This is as much of a reminder for me as it is for you! The holidays are a hectic time, full of plans and hustle and bustle and perfectly posed pictures.

Sometimes you just need to give it your ... some, and not your all.


Are you tracking your time? ⏰ Here are a few reasons why you probably should be…​​​​​​​​​​​​​​​​There are so many reason...
12/12/2022

Are you tracking your time? ⏰ Here are a few reasons why you probably should be…​​​​​​​​
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There are so many reasons to do this, even as a busy CEO.​​​​​​​​
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👉 Do you know where all of your time is going each day?​​​​​​​​
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Everyone focuses on ROI when it comes to dollars, but what about the ROI on your time investment, too?​​​​​​​​
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📌 Your time is valuable! 📌​​​​​​​​
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If you get to the end of your day and wonder…​​​​​​​​
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⏳ ‘Where did all of my time go?’​​​​​​​​
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⏳ ‘What did I accomplish today?’​​​​​​​​
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⏳ ‘Am I really focusing on the most important business activities?’​​​​​​​​
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… then, you likely need to start tracking your time.​​​​​​​​
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You can use a Chrome extension like RescueTime to run in the background for a week or two, then see where you are spending all of your time.​​​​​​​​
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Here’s an example: 👉 If you realize you’re spending a ton of time on Instagram, but you aren’t getting results here, it might be time to either hire someone who specializes, change up your strategy, or focus on other platforms.​​​​​​​​
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But, if you don’t know how much time you are spending on Instagram, how would you know that you need to be asking yourself those questions? 🤔 That’s right, you wouldn’t.​​​​​​​​
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Let’s start being more mindful about where we spend our time and download that RescueTime extension stat! ​​​​​​​​
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Is hiring on your New Years' Resolution list? ⠀⠀⠀⠀⠀⠀⠀⠀⠀If you're a teacherpreneur - swipe to see the 4 most commonly hir...
07/12/2022

Is hiring on your New Years' Resolution list?
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If you're a teacherpreneur - swipe to see the 4 most commonly hired for things in the "tpt space".
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What is the next position you'd like to hire for? Tell me in the comments!
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Are you ready to hire an online business manager? Here are the top 3 signs that it’s probably time to stop trying to do ...
05/12/2022

Are you ready to hire an online business manager? Here are the top 3 signs that it’s probably time to stop trying to do everything yourself.
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You’ve realized that you are the bottleneck of your business. ⚠️
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Your systems are a mess. 🌪
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You have no SOPs or processes in place 😖
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If that sounds like you, you could probably benefit a lot from hiring an online business manager. Our zone of genius is team management, organization, systems, and processes. It’s entirely okay for you to stay in your zone of genius, too!
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My retainer roster of business besties is full right now - but if you need a reference for a great online business manager - send me a DM!
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Launches are super overwhelming - it's not a secret! ​​​​​​​​​​​​​​​​Here are 3 quick tips to make your next launch a su...
02/12/2022

Launches are super overwhelming - it's not a secret! ​​​​​​​​
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Here are 3 quick tips to make your next launch a success before you even start. ​​​​​​​​
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1. Plant the seed that you're working on something big! Start dropping little hints, showing behind the scenes. ​​​​​​​​
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2. Build trust with your audience. This is really as simple as it sounds. Are you more likely to buy a phone from Sprint or Apple? I think we all know the answer to that one - Apple has built its reputation on great products, outstanding customer service, and innovation in the field. Treat your brand the same!​​​​​​​​
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3. Plan ahead! Set goals for yourself and give rewards for meeting them! When you plan ahead, everything will seem easier and less overwhelming. ​​​​​​​​
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For more tips about making your launch a success before you even start - head to the link in my bio to read my newest post! ​​​​​​​​
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Are you using Loom for your business? If you are, you might not be aware (or using) these awesome features when recordin...
30/11/2022

Are you using Loom for your business? If you are, you might not be aware (or using) these awesome features when recording 🎥 your Loom videos!​​​​​​​​
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I love Loom for recording quick videos for team members.​​​​​​​​
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When is the last time you received a super long voice memo or block of text in Slack? 🤣​​​​​​​​
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It happens… but it could have been made so much easier for them to explain with a quick Loom video screen share, am I right? 💯​​​​​​​​
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Here are some other super cool features of using Loom:​​​​​​​​
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✅ Automated Transcripts​​​​​​​​
✅ Quick and Easy Comment Replies​​​​​​​​
✅ Instant Editing - quickly remove that awkward starting point of the video where you are trying to hide the menu bar​​​​​​​​
✅ Gif Thumbnails​​​​​​​​
✅ Capture and Share Screenshots​​​​​​​​
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Have you been using these extra Loom features? ​​​​​​​​
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Today, I celebrate 2 years in business! ​​​​​​​​​​​​​​​​I was 7 months pregnant with Cecilia, in month 8 of COV!D, and I...
27/11/2022

Today, I celebrate 2 years in business! ​​​​​​​​
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I was 7 months pregnant with Cecilia, in month 8 of COV!D, and I had joined a pregnancy workout program with . An email came through called "How did I leave my teaching job?"​​​​​​​​
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If you taught during COV!D, the thought of leaving teaching probably crossed your mind at least once. It invited you to attend a webinar (wtf is a webinar I said to myself - the irony). Kim's story and the feelings she described were much like mine. She had her virtual assistant with her on the call, who talked all about what a virtual assistant was and how to get started. ​​​​​​​​
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I'd never heard the term "virtual assistant" before that day. I thought about it for 24 hours, explained it to Joe (he still has questions sometimes about what I do), and decided to enroll in Helen's course. ​​​​​​​​
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Leaving the classroom was one of the hardest things I've done. When you become a teacher, you don't make a plan B. Teaching is plan A-Z and you assume you'll do it for 30 years, and retire (or at least that's how I felt!) ​​​​​​​​
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I've learned more about not only myself, but funnels, sales pages, automation, and team management in the last two years than I can believe. ​​​​​​​​
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If you're thinking of changing your lifestyle or job because you're unhappy or crave more flexibility, and time with your kids, or just want to work from home - do it. You can do absolutely anything with enough dedication, planning, and grit.​​​​​​​​
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Happy business-versary to me! ​​​​​​​​
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Is launching a course or membership on your 2023 to-do list, but you can't figure out where to start? I have TWO Launch ...
25/11/2022

Is launching a course or membership on your 2023 to-do list, but you can't figure out where to start? I have TWO Launch Roadmap packages available at 50% off. Instead of bringing me on for the three months before a launch, you’ll walk away with all the tools ready for you (or your team!) to follow in as little as 3 days. ​​​​​​​​
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This includes a blueprint of your launch strategy, a customized action plan to plug into your project management tool, email prompts, and a content calendar template to help you stay organized!​​​​​​​​
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Course or membership not on your to-do list for 2023? Maybe you don't know WHAT is on your to-do list for 2023! ​​​​​​​​
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On Monday, November 28th, my 90-minute strategy sessions will be 50% off. You'll be amazed at all that we can get clarity on in 90 minutes! Let's start 2023 off with a bang! ​​​​​​​​
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DM me to get started & secure your spot!​​​​​​​​
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Say it with me ...​​​​​​​​​​​​​​​​Every 👏 launch 👏 is 👏 a 👏 learning experience.​​​​​​​​​​​​​​​​Or it should be. "Succes...
23/11/2022

Say it with me ...​​​​​​​​
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Every 👏 launch 👏 is 👏 a 👏 learning experience.​​​​​​​​
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Or it should be. "Successful" or not. But guess what? If you're not tracking the data of your launch, you might not learn as much as you should. ​​​​​​​​
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You are spending hourrrrrssss perfecting your course or membership but ... are you thinking of HOW you'll make sure you know what went REALLY well? Or maybe not so well? ​​​​​​​​
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Facts and numbers are your friends - and this is coming from a former history teacher!? ​​​​​​​​
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Yep, that's right. By tracking these KPIs and insights, you'll get a great idea of what strategies/emails/posts/copy etc. are performing well in your launch/cart open period ... and what you can change up for next time!​​​​​​​​
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Are you tracking all of these KPIs for your launches? Let me know in the comments!​​​​​​​​
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Another post about annual planning. But keep reading. ⠀⠀⠀⠀⠀⠀⠀⠀⠀Yeah, it's that time of year. I know online business mana...
18/11/2022

Another post about annual planning. But keep reading.
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Yeah, it's that time of year. I know online business managers and strategists everywhere are talking ALL about annual planning. So annoying, right? Especially if you're the kind of person who puts off planning until the last minute.
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But guess what? There's a reason all the so-called planning experts are talking about annual planning right now - it's because it's important.
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Swipe through and save these 5 quick tips to get started with annual planning for 2023. Need more deets? Head to the link in my bio to read the full blog post 🗒
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Hey everyone! Been a minute since I introduced myself. My name is Melanie and I'm a former teacher (12 years, high schoo...
16/11/2022

Hey everyone! Been a minute since I introduced myself. My name is Melanie and I'm a former teacher (12 years, high school history) turned Online Business Manager. I love to work with people who consider themselves to be educators to promote their course or membership without the overwhelm of doing it all alone! I also enjoy being your business bestie and getting into the daily ins and outs of your business, managing your teams & hiring extra sets of hands to help!​​​​​​​​
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I'm a girl mom living in Virginia, outside of Washington DC, with my hubs, dog, and cat! 👯‍♀️🐩🐈 (cat is not pictured ...) ​​​​​​​​
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3 Facts about me: ​​​​​​​​
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1️⃣ I'm left-handed! But play all sports with my right hand, and still can't use scissors with my left hand! ​​​​​​​​
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2️⃣ I hate artificial grape and orange flavoring. ​​​​​​​​
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3️⃣ I love to plan! Weddings, surprise parties, baby showers - my friends have always asked me if I "have a spreadsheet for that..." and I'm so thrilled to be using my love for planning to help others achieve their goals in their businesses! ​​​​​​​​
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Do we have anything in common? Let me know in the comments! ⤵️​​​​​​​​
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